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Healthy Skepticism Library item: 14897

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Nesi T.
Former pharma pitchman: beware of new drugs. An industry insider advises considering the older options if you need a prescription. Interview by Sarah Baldauf.
US News World Rep 2008 Nov 3-10; 145:(10):64
http://www.ncbi.nlm.nih.gov/pubmed/18998444

Keywords:
Cyclooxygenase 2 Inhibitors/adverse effects Drug Approval/methods* Drug Industry* Female Humans Lactones/adverse effects Male Marketing Pharmaceutical Preparations/adverse effects* Pharmaceutical Preparations/economics Sulfones/adverse effects United States

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963