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Healthy Skepticism Library item: 14862

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

White C.
'Schmevidence' is hampering benefits of change in the health service
BMJ 2008 Nov 28; 337:
http://www.bmj.com/cgi/content/extract/337/nov28_1/a2782


Abstract:

Evidence based change to services is key to improving the quality of care and health outcomes but is often mired in professional politics and “lost in translation” when applied locally, health service strategists said at a conference in London on 25 November.

Niall Dickson, chief executive of the health policy think tank the King’s Fund, told the conference, “The days of plenty are limited, and we can’t afford to waste money on ineffective services. We need to marshal the evidence to convince patients and the wider public of the case for change.”

The conference, organised by the King’s Fund, was prompted by the health minister Ara Darzi’s recent review of the NHS, which focused on quality and evidence (BMJ 2008;337:a642, doi:10.1136/bmj.a642), and by the need to boost efficiency before the government’s additional funding runs out in 2011.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963