Healthy Skepticism Library item: 14826

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Roner L.
Using CRM to meet the challenges of a rapidly changing healthcare
eyeforpharma.com 2008 Dec 16
http://social.eyeforpharma.com/story/using-crm-meet-challenges-rapidly-changing-healthcare-environment

Full text:

Mark Woodcock, SFE Manager at Bayer Schering Pharma spends a lot of time
working with CRM systems to improve sales force effectiveness. We recently
had a chance to speak with Woodcock about how CRM systems can be used to
help pharma address the rapid changes occuring in the healthcare
environment.

To listen to the podcast, please visit:
www.sfeeurope.com/MarkWoodcock_podcast.mp3