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Healthy Skepticism Library item: 14789

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Transparency rules at the Cleveland Clinic
The Lancet 2008 Dec 13; 372:(9655):2002
http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(08)61852-8/fulltext


Abstract:

In a move believed to be the first of its kind by a major US medical centre, the Cleveland Clinic, Cleveland, OH, USA, announced last week that it has begun to list the industry ties of its doctors and scientists in a searchable directory on its website. For each of these staff, the clinic will “list the names of companies with which they have collaborations, further identifying whether they have equity, the right to royalties, a fiduciary position or a…

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963