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Healthy Skepticism Library item: 14783

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Sweet M.
Australian health professionals warned against featuring in advertisements
BMJ. 2008 Dec 11; 337:
http://www.bmj.com/cgi/content/extract/337/dec11_1/a2951?papetoc


Abstract:

An Australian professor has cautioned doctors and other health professionals against featuring in commercial advertisements or advertorials that promote drugs or other health and medical products.

Warwick Anderson, chief executive officer of the National Health and Medical Research Council and previously a senior scientist at Monash University and the Baker Institute, also thinks that health professionals should not participate in commercially driven disease awareness campaigns.

Professor Anderson made the comments in response to a project by the online news service Crikey, which documents extensive ties between commercial marketing campaigns and health professionals. Crikey’s register of influence includes many doctors who have appeared in advertisements and advertorials (www.crikey.com.au/The-Crikey-Register-of-Influence.html).

Professor Anderson said that the relationship between the health professions and commercial interests was “a very hot, live issue” and would be the subject of a forum at the council next year.

He thinks that many health professionals who participate in . . .

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963