Healthy Skepticism Library item: 14711
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: news
Happy Thanksgiving from PharmedOut
PharmaGossip 2008 Nov 27
http://pharmagossip.blogspot.com/2008/11/happy-thanksgiving-from-pharmedout.html
Full text:
Just in time for the Thanksgiving weekend television-watching marathon, PharmedOut and the National Women’s Health Network announce the release of a 2- page guide to direct-to-consumer promotion of prescription drugs.
The factsheet addresses customer relationship marketing, product placement, and “condition branding,” the association of an invented, renamed, or real disease with a specific drug. The newest, most-promoted drugs are the drugs about which the least is known about safety. Half of all drug withdrawals and black-box warnings (the FDA’s most severe warning about adverse effects) take place within the first two years a drug is on the market.
Resources for unbiased drug information are included.
http://www.pharmedout.org/RxDrugMarketing.pdf
Happy Thanksgiving!