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Healthy Skepticism Library item: 14646

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Concern over MA speaker
Pharmacy Daily (Australia) - registration required 2008 Nov 19
http://www.pharmacydaily.com.au


Full text:

NON-PROFIT group Healthy Skepticism has raised concerns about the pharmacutical industry connections of a keynote speaker at the upcoming Australian Medicines Policy Conference.

Healthy Skepticism (HS) is dedicated to “improving health by reducing harm from misleading drug promotion,” and has written to Dept of Health and Ageing Deputy Secretary David Learmonth about the “appropriateness” of Canadian speaker Durhane Wong-Rieger, who’s billed as a consumer advocate but according to HS has “extensive ties to the pharmaceutical industry.”

Learmonth has dismissed the concerns, saying Dr Wong-Rieger’s industry connections are well known and that she’s not speaking as a consumer advocate.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963