Healthy Skepticism Library item: 14011

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Montoya ID, Lee-Dukes G, Shah D.
Direct-to-consumer advertising: its effects on stakeholders.
J Allied Health 2008 Sum; 37:(2):116-20
http://www.ingentaconnect.com/content/asahp/jah/2008/00000037/00000002/art00010?token=005c1e1cc1da5930b292c37e41225f406a432c40632148763c24442a576b3427656c3c6a333f25661453d5587f30

Abstract:

The escalating growth in the development of pharmaceutical drugs has caused the pharmaceutical industry to market drugs directly to consumers. Direct-to-consumer (DTC) advertising has increased immensely in the past 15 years and continues to grow each year. The advantages of DTC advertising include an increase in consumer knowledge, patient autonomy, and possibly providing physicians and pharmacists with up-to-date information about the recent trends in the marketplace. However, there is also an equally notable list of disadvantages, which include concerns about the quality of information provided, loss in physician productivity due to time spent convincing patients that what they want is not in their best interest, and increases in the reimbursement expenditure of the insurers. Because of these conflicting outcomes, the issue of DTC advertising has become controversial. This report offers an overview of DTC advertising and focuses on its effects on physicians, pharmacists, consumers, insurers, the government, and pharmaceutical manufacturers.

Keywords:
PMID: 18630788 [PubMed - in process]