Healthy Skepticism Library item: 13683

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Weinbach D.
10 steps to reaching physicians.
Mark Health Serv 2008 Spr; 28:(1):41-2
http://www.ncbi.nlm.nih.gov/pubmed/18389856

Abstract:

The article presents advice and information for marketers who want to effectively market products or services to physicians. A discussion of the importance of thinking of physicians as human beings, communicating directly to doctors with email, and using easily understood language, is presented. The advantages of marketing to physicians with attention getting imagery and with terminology that demonstrates a recognition of their experience and intelligence are discussed. The effectiveness of marketing strategies that offer physicians tools to better serve their patients is examined

Keywords:
MeSH Terms: Humans Marketing of Health Services/methods* Persuasive Communication* Physicians* United States