Healthy Skepticism Library item: 13303
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: chapter
Olson JC.
Price as an Informational Cue: Effects on Product Evaluations
Woodside AG, Eds. Consumer and Industrial Buying Behaviour New York: North Holland 1977
http://www.amazon.com/Price-informational-cue-evaluations-marketing/dp/B0006X1ZQE/ref=sr_1_1?ie=UTF8&s=books&qid=1206499505&sr=1-1