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Healthy Skepticism Library item: 12668

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Wadman M.
Regulator under siege.
Nature 2007 Dec 20; 450:(7173):1143
http://www.nature.com/news/2007/071219/full/4501143a.html;jsessionid=B32E919A54964A51E14B7334E99850B4

Keywords:
Animals Budgets Cats Dogs Drug Approval/legislation & jurisprudence Drug Industry Federal Government Humans Triazines/poisoning United States United States Food and Drug Administration/economics United States Food and Drug Administration/legislation & jurisprudence* United States Food and Drug Administration/standards* United States Food and Drug Administration/trends

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963