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Items about drug promotion published in the WHO Essential Drugs Monitor

2002 Issue 31

Mintzes B. Women and drug promotion: "the essence of womanhood is now in tablet form”. Essent Drugs Monit 2002;(31):12-13
first page | second page

Europe: call to leave current advertising regulations intact. Essent Drugs Monit 2002;(31):14-15
first page | second page

New report on French sales representatives’ visits. Essent Drugs Monit 2002;(31):15
on bottom left of page

FDA reviews its direct-to-consumer advertising policy. Essent Drugs Monit 2002;(31):15
on bottom right of page

Wilkes M, Hoffman J. An innovative approach to educating medical students about pharmaceutical promotion. Essent Drugs Monit 2002;(31):16-17
first page | second page

New WHO/NGO database on drug promotion launched. Essent Drugs Monit 2002;(31):18-19
first page | second page

Mintzes B. Direct-to-consumer prescription drug advertising: is there evidence of health benefits? Essent Drugs Monit 2002;(31):19-20
first page | second page

Roughead LE. The Australian Pharmaceutical Manufacturers Association Code of Conduct: guiding the promotion of prescription medicines. Essent Drugs Monit 2002;(31):20-21
first page | second page

Gopalakrishnan S, Murali R. India: campaign to tackle unethical promotion. Essent Drugs Monit 2002;(31):22
top of page

Doctors and drug companies: analysing a complex relationship. Essent Drugs Monit 2002;(31):22
bottom of page

1997 Issue 24

Mansfield P, Lexchin J. MaLAM: networking for scientific integrity in drug promotion. Essent Drugs Monit 1997;(24):5
one page

1994 Issue 17 Theme Issue about Drug Promotion

Editorial. Promoting drugs ethically. Drugs Monit 1994;(17):1
one page

Mansfield P. MaLAM: Encouraging trustworthy drug promotion. Drugs Monit 1994;(17):6
first page | second page

CIOMS/WHO meeting on Ethical Criteria for Medicinal Drug Promotion. Drugs Monit 1994;(17):18
one page

OTA study reports on drug promotion in developing countries. Drugs Monit 1994;(17):19
top of page

Chirac P, Pikon A, Poinsignon Y, Vitry A. Drug marketing in French-speaking African countries. Drugs Monit 1994;(17):20-21
first page | second page

Bardelay D. French doctors report on sales representatives' visits. Drugs Monit 1994;(17):21
one page

Loes van Staa A. A mutual bond: pharmaceutical representatives and doctors in the Philippines. Drugs Monit 1994;(17):22-23
first page | second page on bottom of page

Harvey K, Black F. Prescribing rationally not fashionably. Drugs Monit 1994;(17):23
top of page

Editor's Note. Drugs Monit 1994;(17):24
left of page

McArtney R. Hitch-hikers guide to promotional drug literature. Drugs Monit 1994;(17):24
right of page


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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963