Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library

Items published during the years 1960 to 1969

There are 16 items in the Healthy Skepticism Library that were published during the years 1960 to 1969.

Page 1 of 1 pages

Paulshock BZ.
Generic prescription
J Am Med Assoc 1969 Oct 27; 210:728

Mendelson H.
Which Shall It Be: Mass Education or Mass Persuasion for Health?
American Journal of Public Health 1968; 58:(1):131–137

Gourley RH.
Teaching the evaluation of drug advertising to medical students.
Va Med Mon 1966 Aug; 93:(8):459-61

Daniel EE, Leedham L.
Effect on student attitudes of a program of critical evaluation of claims for drugs.
J Med Educ 1966 Jan; 41:(1):49-60

Talalay P, Editor.
Drugs in Our Society.
Baltimore: John Hopkins Press 1964

Harris R.
The Real Voice
: MacMillan 1964

Diamond S.
Information and Error: An Introduction to Statistical Analysis.
New York: Basic Books 1963

Burkholder D
The Role of the Pharmaceutical Detailman in a large teaching hospital
Americal Journal of Hosiptal Pharmacy 1963; 20:275-285

Wharton AB
Postcard advertising of drugs
BMJ 1962 Mar 17; 1:(5280):803

May CD.
Selling drugs by 'educating' physicians.
J Med Educ. 1961 Jan; 36:1-23:

Garb S.
Teaching medical students to evaluate drug advertising.
J Med Educ 1960 Aug; 35:(8):729-39

Too Many Drugs?
Time 1960 Apr 25,9171,826313,00.html

Dichter E.
The strategy of desire
New York: Doubleday & Co 1960

Garai P
Advertising and promotion of drugs
Talalay P Drugs in our society. Baltimore: John Hopkins Press 19640

Fassold RW, Gowdey CW.
A survey of physicians' reactions to drug promotion.
Can Med Assoc J 1968 6; 98:(14):701-5

Janis IL, Kaye D, Kirschner P.
Facilitating effects of 'EATING-WHILE-READING' on Responsiveness to Persuasive Communications.
J Pers Soc Psychol 1965; 95:181-6:

Page 1 of 1 pages


  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Click to Register

(read more)

Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts

If there is something you don't like, please tell us. If you like our work, please tell others.

Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963