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Healthy Skepticism Library

Items published during the years 1960 to 1969

There are 16 items in the Healthy Skepticism Library that were published during the years 1960 to 1969.

Page 1 of 1 pages

Paulshock BZ.
Generic prescription
J Am Med Assoc 1969 Oct 27; 210:728

Mendelson H.
Which Shall It Be: Mass Education or Mass Persuasion for Health?
American Journal of Public Health 1968; 58:(1):131–137

Gourley RH.
Teaching the evaluation of drug advertising to medical students.
Va Med Mon 1966 Aug; 93:(8):459-61

Daniel EE, Leedham L.
Effect on student attitudes of a program of critical evaluation of claims for drugs.
J Med Educ 1966 Jan; 41:(1):49-60

Talalay P, Editor.
Drugs in Our Society.
Baltimore: John Hopkins Press 1964

Harris R.
The Real Voice
: MacMillan 1964

Diamond S.
Information and Error: An Introduction to Statistical Analysis.
New York: Basic Books 1963

Burkholder D
The Role of the Pharmaceutical Detailman in a large teaching hospital
Americal Journal of Hosiptal Pharmacy 1963; 20:275-285

Wharton AB
Postcard advertising of drugs
BMJ 1962 Mar 17; 1:(5280):803

May CD.
Selling drugs by 'educating' physicians.
J Med Educ. 1961 Jan; 36:1-23:

Garb S.
Teaching medical students to evaluate drug advertising.
J Med Educ 1960 Aug; 35:(8):729-39

Too Many Drugs?
Time 1960 Apr 25,9171,826313,00.html

Dichter E.
The strategy of desire
New York: Doubleday & Co 1960

Garai P
Advertising and promotion of drugs
Talalay P Drugs in our society. Baltimore: John Hopkins Press 19640

Fassold RW, Gowdey CW.
A survey of physicians' reactions to drug promotion.
Can Med Assoc J 1968 6; 98:(14):701-5

Janis IL, Kaye D, Kirschner P.
Facilitating effects of 'EATING-WHILE-READING' on Responsiveness to Persuasive Communications.
J Pers Soc Psychol 1965; 95:181-6:

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963