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Pharma Phacts

Pharma Phacts is a group Australian medical students who think that medical students needed to know more about the pharmaceutical industry and its interactions with the medical profession.
Website: www.healthyskepticism.org/pharmaphacts
Facebook: Pharma Phacts on Phacebook

Pharma Phacts was set up in March 2009 by a group of medical students from 19 Australian universities. The official launch was at the Global Health Conference '09 in July. The aim of the campaign is to provide medical students with evidence and resources on the effects of pharmaceutical advertising on medical students and doctors.

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963