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Polí­ticas Farmacêuticas: a Serviçodos Interesses da Saúde?

By José Augusto Cabral Barros
2004

ABSTRACT


This text stems from a research project aimed at evaluating actual drug
policies particularly those related to the harmonization of regulatory processes
within the European Union and at the international level as well.
Firstly the role of drugs is evaluated in regards to pharmaceutical industry
and economic interests involved in emphasizing the “medicalization” phenomenon
viewed as a consequence of drug manufacturers promotional strategies directed
to consumers and physicians.
The second chapter is dedicated to describing harmonization of regulation
of drugs worldwide.
Moreover, the globalisation and neoliberal economic reforms and
their impact to the access to pharmaceuticals are briefly analysed, as well as
different initiatives to promote rational use and access to essential medicaments.
Finally some conclusions emerge in the light of the pharmaceutical
sector situation; an analysis is put forth, and proposals are presented in order to
improve drug usage in the interest of public health.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963