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Polí­ticas Farmacêuticas: a Serviçodos Interesses da Saúde?

By José Augusto Cabral Barros


This text stems from a research project aimed at evaluating actual drug
policies particularly those related to the harmonization of regulatory processes
within the European Union and at the international level as well.
Firstly the role of drugs is evaluated in regards to pharmaceutical industry
and economic interests involved in emphasizing the “medicalization” phenomenon
viewed as a consequence of drug manufacturers promotional strategies directed
to consumers and physicians.
The second chapter is dedicated to describing harmonization of regulation
of drugs worldwide.
Moreover, the globalisation and neoliberal economic reforms and
their impact to the access to pharmaceuticals are briefly analysed, as well as
different initiatives to promote rational use and access to essential medicaments.
Finally some conclusions emerge in the light of the pharmaceutical
sector situation; an analysis is put forth, and proposals are presented in order to
improve drug usage in the interest of public health.


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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963