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Healthy Skepticism Announcements

Conference videos: Videos of Selling Sickness conference Amsterdam 2010 now available

Videos of all the talks presented at the Selling Sickness international conference in Amsterdam on 7 and 8 October 2010 are now available at: http://www.gezondescepsis.nl/conference-2010.html

 

There is one video each for the following 7 sections of the conference:

Day 1 - Thursday 7 October
1. What is selling sickness and is it for real?
Welcome and opening - Ruud Coolen van Brakel
Where science meets marketing - Ray Moynihan
Industry’s role in informing the public - Brian Ager
DSM-V Opening Pandora’s Box - Allen Frances

2. What new methods are being used?
The Dutch situation, supervision and law enforcement - Josée Hansen
Clinical trials as disease mongering instruments - Trudy Dehue
Social Media and Pharma: Support or new commercial channel to care? - Rob Halkes

3. Learning from documented examples
Promotion to the public: European disease awareness campaigns - Teresa Alves
Promotion of prescription medicines to physicians and the public - Dee Mangin

4. Who pays the bill?
The influence on rational use of medicine - Kees de Joncheere
The influence on patients - Ilaria Passarani
Redesigning the incentives for the pharmaceutical industry - Dean Baker

Day 2 - Friday 8 October
5. Redesigning the system?
Financial and insurance aspects - Henk Eleveld
Independent information for patients - Hilda Bastian

6. The need for new regulations and guidelines
Self regulation on disease promotion - Lode Wigersma
Regulation of pharmaceutical promotion - Graham Dukes
Guidelines and HTA - Meindert Boysen

7. New responsibilities for main stakeholders?
Prize ‘best poster’
The industry: partner in solutions? - Michel Dutrée
Should the Medicines Evaluation Board be involved? - Bert Leufkens
International Cooperation - Peter Mansfield
Final panel discussion: towards a joint statement
Closing remarks - Ruud Coolen van Brakel

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.