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Healthy Skepticism Announcements

Conference: Towards New Models of Inovation, Brussels 18 November 2010

Can We Afford the Current Model of Medical Innovation?
Towards New Models of Innovation
18 November 2010, 09:00 – 13:50
European Parliament, Brussels

 

Hosts:
Thijs Berman MEP, Progressive Alliance of Socialists & Democrats
Eva Joly MEP, The Greens/EFA
Carl Schlyter MEP, The Greens /EFA and on behalf of the
European Parliament Working Group on Innovation, Access to Medicines and Poverty-Related Diseases
At present, we suffer from a lack of public health-driven medical innovation and poor global access to essential medicines. At the same time in the EU and around the world, governments are incapable of facing the growing cost of health care of which medicine prices are an important factor. To respond to global health needs, new models of affordable and socially useful medical innovation are needed. This meeting will bring together experts, NGO representatives, scientists and academics, with input from the pharmaceutical industry, European policymakers and country delegates to advance the implementation of EU policy and budget decisions that support new models of biomedical innovation.
To register for this event, please request a registration form from Marine Avrillon at .(JavaScript must be enabled to view this email address)

NGO Sponsors:
Health Action International (HAI) Europe
IQ Sensato Group
Knowledge Ecology International (KEI)
Oxfam International
TransAtlantic Consumer Dialogue (TACD)

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963