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Bonkers Institute: Advertising of an addictive drug

The Bonkers Institute for Nearly Genuine Research has released documentation of US DTC advertising of Metadate CD (methylphenidate) by Celltech and a letter expressing concern from the US Drug Enforcement Administration.

 

Metadate CD advertisement, Ladies’ Home Journal, August 2001, pages 119-120.
http://www.bonkersinstitute.org/medshow/metadate.html

This ad violates the United Nations Convention on Psychotropic Substances.
http://www.bonkersinstitute.org/medshow/kidmetadate.html

A letter expressing concern from the US Drug Enforcement Administration to Celltech Pharmaceuticals, purveyor of the controlled substance methylphenidate.
(Obtained through a Freedom of Information request.)
http://www.bonkersinstitute.org/medshow/kiddealetter.html

 

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