helpful

Enlightening, illuminating and flabbergasted! The lengths to which the marketing depaartments will go to! I am also alarmed that PBAC does not do more.

helpful

See above!!

recomended

sometimes

recomend

less often

do

pharmacist

.

Well done!! Keep up the good work! The amoral and immoral actions of drug company management, needs to be reined in. Hopefully, direct-to-consumer-advertising can be halted in Australia, before any harm can be done.

20-Oct-03

helpful

misleading

.

.

.

.

do

pharmacist

do

i intend to discourage prescribing of nexium

18-Oct-03

helpful

helpful

.

.

.

.

do

doctor

Nicolas Cardenas

do

18-Oct-03

helpful

Excellent - keep it up!

misleading

Slimy! Dishonest!

prescribed

never

prescribe

as often

do

doctor

William R. Jacobs MD

do

Adwatch is a great idea.

18-Oct-03

helpful

Why did you choose esomeprazole for your "best value approach" rather than a cheaper drug?

misleading

It is a wonderfully creative thing to repckage an old drug with a new name and get it patented again!

prescribed

never

prescribe

less often

do

doctor

.

20-Oct-03

helpful

At last someone points out that 40mg Nexium is equivalent to 80mg Losec - do the AZ marketeers think we miss this?

no opinion

recomended

never

recomend

as often

do

pharmacist

do not

18-Oct-03

helpful

misleading

prescribed

never

prescribe

as often

do

doctor

.

18-Oct-03

helpful

Should have a brief summary of the points made. Not clear whether or not the histogram comes from the Nexium ad or elsewhere. Should say why this ad was selected. Did someone complain about it? Do producers of AdWatch think it is particularly deceptive? Does it represent a major misuse of money available for drug therapy? etc.

misleading

.

.

.

.

do

doctor

Joel Lexchin

do

Hi Peter: Sorry it took so long for me to get around to giving you this feedback. Joel

18-Oct-03

helpful

Very good. I concur with your analysis.

recomended

never

recomend

as often

do

doctor

.

19-Oct-03

helpful

An excellent antidote

misleading

agreement

prescribed

never

.

.

do

doctor

do not

19-Oct-03

helpful

Excellent

misleading

prescribed

sometimes

.

.

do

doctor

do not

19-Oct-03

helpful

Did you want to compare Nexium against the H2 blockers, too?

misleading

recomended

never

recomend

less often

do

other health professional

Charles Stewart

do

18-Oct-03

helpful

Comprehensive explanation given Gives a practical solution to prescribing and does not just highlight the problem.

helpful

.

.

prescribe

less often

do

doctor

Nobs Roy

do

18-Oct-03

helpful

this type of information is much needed

no opinion

What do you expect? It's an ad! It would be extremely naive to expect objective information.

.

.

.

.

do

other health professional

do not

keep up the good work

19-Oct-03

helpful

misleading

prescribed

often

prescribe

less often

do

doctor

.

20-Oct-03

helpful

misleading

took

sometimes

take

as often

do

doctor

do not

20-Oct-03

misleading

misleading

.

.

.

.

do

pharmacist

.

20-Oct-03

neutral

neutral

.

.

.

.

do

medical student

Ioanina Parlatescu

do

18-Oct-03

helpful

Because of this kind of misleading information, pharmaceutical advertising should be closely regulated.

misleading

Nexium is being dishonest

recomended

sometimes

recomend

less often

do

other health professional

D. Barnes

do

18-Oct-03

helpful

misleading

Again, semantic above substance - woe to the day we move to direct to consumer advertising.

recomended

sometimes

recomend

less often

do

pharmaceutical industry employee

.

20-Oct-03

helpful

misleading

prescribed

never

prescribe

as often

do

doctor

.

18-Oct-03

helpful

misleading

Don't care about the picture, do care about misleading comparisons

.

.

.

.

do

doctor

do not

18-Oct-03

helpful

spot on

misleading

appalling

.

.

.

.

do

other

.

07-Oct-03

helpful

misleading

As a hospital pharmacist I see a great many patients on Nexium who think it is "much stronger and better " than Losec. Clearly this misleading advertising is working!!!

.

.

.

.

do

pharmacist

do not

13-Oct-03

helpful

misleading

.

.

.

.

do

pharmacist

.

08-Oct-03

helpful

misleading

.

.

.

.

do

other health professional

.

08-Oct-03

helpful

misleading

prescribed

sometimes

prescribe

less often

do

doctor

.

07-Oct-03

neutral

It is useful to have the price comparison data. It is a pity that in Australia these data are so difficult to come by, at least without a conscious search. So thanks for that.

neutral

However, it is not a good idea to respond to "half truths" with other half truths. Elevation of the head end of the bed surely went out 30 years ago (if it were ever adopted seriously) and H2 receptor antagonists have only a fleeting and diminishing effect with time. As for other lifestyle changes just what does your author have in mind that will compare in any way to the use of a proton pump inhibitor for the control of oesophagitis? It would be best to refer to original articles rather than reviews where the same old myths and misconceptions can be wheeled out with little or no justification. The overall idea is fine, but if you are going to criticize, please be sure that the criticisms are valid.

prescribed

sometimes

prescribe

as often

do

doctor

do not

07-Oct-03

helpful

very interesting but is it right or true?

misleading

recomended

sometimes

recomend

less often

do

pharmacist

do not

keep up the interesting work

07-Oct-03

helpful

Interesting analysis of the data

neutral

The 'power'thing does not impress me at all.What is 'power'? in relation to drug use???

recomended

never

recomend

as often

do

pharmacist

Heather Pym

do

07-Oct-03

helpful

excellent

misleading

recomended

sometimes

recomend

less often

do

pharmacist

do not

07-Oct-03

helpful

useful information

misleading

prescribed

often

prescribe

less often

do

doctor

.

08-Oct-03

helpful

misleading

recomended

never

recomend

as often

do

pharmacist

do not

07-Oct-03

helpful

misleading

Don't read the ads, but as you say, they sneak in!

prescribed

never

prescribe

less often

do

doctor

.

08-Oct-03

helpful

misleading

prescribed

never

prescribe

as often

do

doctor

.

07-Oct-03

helpful

Excellent service

misleading

Nexium may be the first example of a drug company (AZ) creating a knockoff of its own blockbuster (Prilosec) just as it goes off patent.

.

.

.

.

do

journalist

.

07-Oct-03

misleading

recomended

never

recomend

as often

do

doctor

Anders Hernborg, Swedish GP

do

07-Oct-03

helpful

misleading

prescribed

never

prescribe

more often

do

doctor

do not

07-Oct-03

helpful

Very good objectgive review

.

.

.

.

do

other

.

06-Oct-03

helpful

Thank you for this enlightening project - very helpful in reading between the lines (or should that be lies?)

misleading

I had always thought Astra were one of the more ethical companies. Disappointing that they have to resort to misleading advertising too.

prescribed

often

prescribe

less often

do

doctor

Stuart Paterson

do

06-Oct-03

neutral

It was nothing I wasn't already aware of. My advise re the relative risk/benefit is to ask for data in absolute risk/benefit or numbers needed to treat makes things much simpler

neutral

prescribed

sometimes

prescribe

as often

do

doctor

Philip Clarke

do

I would like to think that unless there are NNT or absolute risk percentages then I tend to ignore the "information" in drug ads and go to sources such as the therapeutic guidelines, AMH and Datis

06-Oct-03

helpful

misleading

.

.

.

.

do

medical student

.

This is a great service! I'm going to pass it around to my medical school classmates.

01-Oct-03

helpful

a great idea

misleading

not a bit usefull in helping with patient care decisions.

recomended

sometimes

recomend

less often

do

pharmacist

John Savina

do

good work

07-Oct-03

.

never

.

.

do

.

.

13-Oct-03

helpful

helpful

Excellent and agree completely!

recomended

never

recomend

less often

do

pharmacist

Andrew Wyllie

do

18-Oct-03

helpful

There are so many others that you could go after.

misleading

These are old tactics, certainly commonly used in the US

.

.

.

.

do

doctor

Laurence B. Guttmacher, M.D.

do

17-Oct-03

helpful

worth reading

misleading

recomended

never

recomend

less often

do

pharmacist

do not

17-Oct-03

helpful

I must come back to this site more often.

helpful

As would any Industry Advt. be.

recomended

.

.

.

do

pharmaceutical industry employee

Pankaj

do

17-Oct-03

helpful

neutral

.

.

.

.

do

pharmacist

do not

17-Oct-03

helpful

misleading

prescribed

never

prescribe

less often

do

doctor

.

17-Oct-03

helpful

Takes the work of MALAM more to the coal face. I will be spreading this around widely to my colleagues.

misleading

Typical half truths and unsupported assumptions. Unfortunately had me sucked in for a period but no longer.

prescribed

often

prescribe

less often</